Most mortgage companies fail at making primary contact with
potential borrowers. Whether you have your own Internet
Site that generates leads or purchase leads, making primary
contact with the prospective borrower is one of the single
most important ingredients to being successful.
Banctel.com excels at making primary contact with borrowers
and prospects. Once we qualify the customer, we warm transfer
the customer through a Centrex Line to a mortgage specialist
within our client’s facility. This model has proven
to make consistent primary contact and in turn lower the
acquisition cost of producing the lead. Your originators
focus on what they do best, closing the customer.
Our experience demonstrates that on new, organic Internet
leads, each Banctel agent is able to generate between 4-6
transfers per hour, for a conventional loan borrower. Each
program is built around predefined business rules to meet
the program objectives. We take into consideration the number
of daily leads provided, age of lead, dial cycle time and
desired conversion ratios. We manage our clients’ business
upfront knowing the necessary dials per hour, contacts, conversions
and negative dispositions tolerances. It all boils down to
managing the numbers to keep within the acceptable cost per
transaction.
Here are some of the numbers that our program generates
on new Internet leads (work and home numbers provided). Some
of our clients also have us call existing customers in their
servicing portfolio that meet certain mortgage requirements,
or prospective borrowers that have filled out an application
on their Internet site.
Live Voice Transfer Successes:
- 50% first day contact, 25% second day contact, 12.5%
third day contact. Overall we have an 88% 3-day contact
rate.
- Of those contacted, Banctel transfers 70-80%
into your inbound call center which translates into 4-6
transfers per hour/per agent during normal business operation.
- 6-8
transfers per hour on evenings and Saturdays.
- 50% of all
contacts are made at the provided work number.
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