Banctel.com has developed an integrated HELOC marketing program
designed to cross-sell your existing servicing portfolio.
Many companies find Banctel’s HELOC program a welcome
additional revenue stream to add HELOC business to their
portfolio.
Targeting Your Servicing Portfolio
One of the most important elements of our HELOC program is
selecting your prospects. With years of experience, Banctel.com
has invaluable experience and knowledge in analyzing your
existing servicing portfolio and boiling it down to a performing
list. A quality list means lower costs and more profitable
sales.
Banctel HELOC Process
Our clients provide Banctel with prescrubbed leads based
on their underwriting requirements for a second. The HELOC
leads are new mortgages (through both retail and/or wholesale
channels) that have been originated typically within the
past 30 days that don’t take advantage of a simultaneous
close.
Option One:
- Banctel agent makes primary voice contact.
- Banctel agent probes for a need.
- For those that say “yes”, the borrower is transferred
into our client's inbound call center to speak with a mortgage
specialist to take the next step. The Banctel agent introduces
the borrower to the mortgage specialist and bows out of the
line, so that the mortgage specialist can handle the borrower’s
needs.
Option Two:
- Banctel agent makes primary voice contact.
- Banctel agent probes for a need.
- For those that say “yes” Banctel forwards
by mail a prepopulated application to the borrower.
- Banctel agents perform 100% of the doc chasing services
to deliver a completed HELOC application package to our
client's processing department.
Option Three:
- Banctel agent makes
primary voice contact.
- Banctel agent probes for a need.
- For those that say “yes”, the Banctel agent
establishes a closing date and time.
HELOC Successes:
- 50% first-day contact
rate (work and home numbers provided).
- 70-80% three-day contact rate (work and home numbers
provided).
- 30-35% of the borrower’s contacted say “yes” they
want to take the next step.
|
